digital.ID. Your product.
Alive after the sale.

digital.ID is a software solution that enables a digital experience linked to physical identification. The most common use case is a QR code that can be scanned with a smartphone. The QR code contains a URL that opens in the device’s browser and provides access to a digital experience.

While the most common consumer use case is a QR code scanned by a smartphone, the technology is carrier-agnostic. This means it can also apply to RFID tags for touchless, high-volume data exchange, as well as hybrid combinations (e.g., RFID + QR) that can be used to enable both industrial tracking and consumer engagement.

digital.ID is part of the PID 3SIXTY platform. While it focuses on delivering digital experiences, manage.ID and design.ID are focused on physical identification. In this way, PID 3SIXTY offers a complete ecosystem to cover all product identification processes

In its simplest form, digital.ID provides a digital version of a physical label. However, unlike physical product identification, it is not limited by space, making it possible to add and share much more information.

Furthermore, the data can be modified and expanded on the fly, even after the product is already in use by the consumer, supporting reuse, repair, and recycling use cases.
In this way, it can support a wide range of circular economy initiatives, such as Digital Product Passports (DPP), as well as marketing use cases that offer a completely new way of communicating with consumers.

Whether it is used to share additional information, meet compliance requirements, or support marketing, innovation, and promotional activities, digital.ID can do it all.

digital.ID is primarily focused on the digital experience. However, as part of the PID 3SIXTY platform, it is seamlessly integrated with manage.ID, which supports real-time label generation and application, depending on the system setup and integration.

In a typical configuration, data can be exchanged between the different PID 3SIXTY components to ensure that the dynamic and unique label content is being exchanged. manage.ID ensures that content can then be printed and applied immediately on production lines or labeling systems whereas digital.ID ensures the digital experience.

The actual level of real-time performance depends on the connected printing infrastructure and the overall workflow.

No, you do not need to install a special app on your smartphone.

digital.ID uses a standard URL that opens directly in any web browser. The experience is fully web-based and designed to work best on a smartphone, where it provides an optimized and user-friendly interface.

Digital labelling is an emerging technology, and as PID takes pride in being a product identification expert, it is essential that it becomes part of the PID 3SIXTY portfolio.

To ensure this technology is adopted effectively, and to maintain our position as product identification experts, we initiated digital.ID as an internal project by equipping our own NOVEXX Solutions hardware products with digital.ID.

Parallel to this internal project, we are actively developing a fully modular end-to-end solution, encompassing everything from consumables and hardware to software, that will enable our customers to digitalize their own product lines.

This approach allows us to gain hands-on experience and derive valuable insights, enabling us to fully understand the technology and the specific requirements of such projects. As a result, we are better positioned to consult and advise our customers on their future initiatives. 

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The Digital Product Passport (DPP), introduced under the Ecodesign for Sustainable Products Regulation (ESPR), is rapidly evolving from a regulatory concept into a concrete implementation reality. Since the ESPR entered into force in July 2024, the European Union has defined a clear roadmap for DPP adoption, with phased implementation starting from 2026 and expanding across product categories through 2030.

The current trend shows that DPP is becoming a core enabler of the circular economy, aiming to improve transparency, traceability, and sustainability across the entire product lifecycle. It provides structured, accessible data on materials, environmental impact, repairability, and compliance, supporting reuse, repair, and recycling initiatives.

Another key trend is the shift from compliance to strategic value. While DPP will become mandatory for many product groups (starting around 2027), companies increasingly recognize it as more than a regulatory requirement. It enables new business models such as product-as-a-service, resale, and enhanced consumer engagement through digital access (e.g., via QR codes).

Implementation is also driving a strong focus on data management and interoperability. Organizations must collect, structure, and share reliable product data across complex supply chains, which is currently one of the biggest challenges.
Although DPP and ESPR are EU-driven regulations, their impact is clearly global. Any company placing products on the EU market must comply, regardless of origin, effectively setting up a global standard.

In parallel, similar initiatives are emerging worldwide, driven by the same needs for transparency, sustainability, and digital product information. These initiatives are often aligned with ESG reporting, supply chain traceability, and circular economy goals, indicating a broader global shift toward digitally enabled product data ecosystems.

In summary, the main trend is that Digital Product Passports are transitioning from a future regulatory requirement to a strategic digital foundation for sustainable and data-driven product ecosystems, both in Europe and increasingly worldwide.

digital.ID primarily covers the digital labelling component required within the Digital Product Passport (DPP) framework. It enables access to product-related data through digital means, such as QR codes, which link physical products to their digital information.

However, digital.ID only addresses the digital access layer of the DPP. A physical identifier (e.g., a label) remains essential to connect the product to its digital representation.

To fully comply with DPP requirements, additional elements are needed, such as structured product data, data management across the value chain, and integration with regulatory systems.

Therefore, a complete DPP solution requires the combination of physical identification (PID product groups) and digital labeling (digital.ID), working together to ensure end-to-end compliance.